OpenText's SAP® Digital Asset Management solution helps advertising, marketing and sales organizations optimize the management of media assets such as text, images, graphics, video, layouts, and more. You can efficiently create, centrally manage, and reuse content across the enterprise – and across all channels – by creating links between digital assets and your product and customer data in enterprise applications. The result is increased productivity and creativity, better control over branding and measurement across all channels, lower costs and higher returns on digital assets.

Import and export of files and their enrichment with additional information are among the main functions of an SAP® Digital Asset Management System. Further important functions are the search and display of contents. DAM enables you to perform fast and targeted searches, thus increasing the productivity of your employees.

Import and export of files and their enrichment with additional information are among the main functions of an SAP® Digital Asset Management System. Further important functions are the search and display of contents. DAM enables you to perform fast and targeted searches, thus increasing the productivity of your employees.

As the volume of digital assets increases, so does the coordination effort and the risk of duplication. Digital Asset Management for SAP solutions can help here. By storing assets centrally, different parties can access the same content and edit it in the same way as the authorizations set in the system. In this way, decentrally stored files and different versions are consolidated.

 Ismael Hares

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